Customer engagement professionals still need to build relationships, trust, and loyalty to be successful, but how we achieve these outcomes has fundamentally changed. Those changes offer the opportunity to be more effective than ever at driving these results.
To meet customer expectations, marketers are looking to create end-to-end customer experiences that are customer-led, highly personalized, and that reach their customers wherever they are, across all physical and digital channels. Data and AI make all these things possible and bring us into an exciting new frontier—from the reactive to the predictive era.
Microsoft Dynamics 365 Marketing brings together the worlds of customer experience and marketing automation, empowering businesses to orchestrate individualized journeys across all touchpoints to strengthen relationships and earn loyalty.
Engage your customers in moments that matter across all customer touchpoints to truly embrace customer-led journeys you must be ready to engage and respond when the customer wants to engage, in the moments that matter to them.
Here are new ways Dynamics 365 Marketing will help you do just that.
Engaging customers in moments that matter means that connecting with mobile users is a must. Dynamics 365 Marketing enables you to utilize the SMS channel to send fast, transactional communications and marketing messages.
Reach more customers with a 10X increase in the scale of interactions in real-time marketing journeys. To reach your customers in moments that matter to them, you must be able to scale. Prospects and customers are starting to take the lead on how frequently they want to interact with companies they do business with. Companies must be able to respond to customers whenever they want to engage.
Personalize engagement for each customer
Engaging your customers in an individually personalized way is easier than ever thanks to the innovative new capabilities added to Dynamics 365 Marketing.
Deliver rich customer experiences by raising custom events from journey steps. Because every business is unique, you may need to define custom processes to enhance your journeys. By using Microsoft Power Automate Flows, you will have limitless customization and precise control of your customer experience.
You can call a Power Automate Flow from the journey canvas to connect with proprietary and external business systems. This end-to-end integration allows you to leverage the entire Power Automate ecosystem of connectors and controls to deliver the unique experience your customers demand. And what’s even better, is that anyone, from citizen marketing developers to pro marketing operations teams, IT professionals, or partners, can create very advanced custom scenarios in only a few clicks.
Power Automate flows can raise events that can trigger a journey or steps within a Dynamics 365 Marketing journey.
AI-powered Content Ideas in the Dynamics 365 Marketing email editor can help you get writing inspiration and move faster from concept to execution.
Optimize the performance of emails in the new outbound marketing email editor with A/B testing. A good way to create an email that resonates with your audience is to test different versions with subsets of your recipients, and then analyze interaction records to determine which one is better received. The new editor in Dynamics 365 Marketing now can A/B test your emails, allowing you to optimize the performance of your emails.
Use natural language to create targeted segments. You can also use natural language sentences to build segments faster in Dynamics 365 Marketing.
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